Alienation and Economics

"As dimensões fundamentais de escassez na vida humana não são econômicas, mas existenciais" Estão relacionadas com nossas necessidades de lazer e contemplação, paz de espírito, amor e auto realização."

Walter Weisskopf in Alienation and Economics

A passagem para a Idade Solar

"De acordo com a concepção Sistêmica, a economia é um sistema vivo composto de seres humanos e organizações sociais em contínua ação entre sí e com os ecossistemoas circundantes dos quais nossa vida depende...Os princípios organizadores desses ecossistemas...manifesta-se na tendência predominante para estabelecer relações de cooperação que facilitam a integração harmoniosa de componentes sistêmicos em todos os níveis de organização...Contrariamente às crenças convencionais, os sistemas de valores e ética não são periféricos em relação à ciência e a tecnologia, mas constituem sua própria base e força propulsora."

Fritjof Capra in The Turning Point - O Ponto de Mutação - 1982

10 reasons why companies must blog

Blogging for communications with customers :

1. Blogs are interactive: In many cases, marketing is a monologue
2. Blogs are humanizing: It can be honest and credible, most blogs are written in one strong, opinionated voice
3. Blogs are inexpensive: In most cases, a blog's only cost is for the value of the time and talent required to create and maintain it.
4. Blogs are immediate: A blog lets you draw out invaluable feedback.
5. Blogs are infectious: Like any good viral marketing campaign — even offline, traditional publications — won't hesitate to pick up an interesting post and republish it.
6. Blogs are empowering: Gallup survey that people in advertising was very low rank for their honesty and ethics.
7. Blogs are enjoyable: A pleasure for both author and audience.
8. Blogs are authoritative: Ideally, your blog will provide readers with plenty of fresh, premium content they can't find anywhere else.
9. Blogs are valuable: A blog is tailor-made for storing and managing intellectual capital.
10. Blogs are popular: Last year, “blog� topped Merriam-Webster's list of the 10 most looked-up words. And blogs received wide acclaim in The New York Times Magazine's recent “Year in Ideas� issue. From this evidence, it would seem that blogs are here to stay.

Bob Cargill is an independent creative director and copywriter.

You are as good as your weakest link

The 10 New Rules of Branding by Simon Williams

1) Brands that influence culture sell more; culture is the new catalyst for growth.
2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3) Today's consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4) Customize wherever and whenever you can; customization is tomorrow's killer whale. The second advent of the Internet has consumers wanting something all their own, 'I need something that is mine, not mass-produced for everybody.'
5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6) Deliver clarity at point of purchase; be obsessive about presentation.
7) You are only as good as your weakest link; do you know where you're vulnerable?
8) Social responsibility is no longer an option; what's your cause, what's your contribution?Consumers now expect corporations to get involved in cause marketing. Businesses are doing a better job at getting behind causes,
9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?"We're in a crazy world. We keep piling more devices upon us. The more you have, the more you need.
10) Innovation is the new boardroom favorite."Brands are inspired by Apple more than anyone else," Williams says. "They transformed the music business, and people are taking what they did seriously.

The 10 New Rules of Branding by Simon Williams, Diretor da Sterling Group, consultoria de Branding de NY
Destaque da Fernanda Romano, agora em NY, para o Blue Bus

Se compro marca boa, espero o máximo

"Se compro marca boa, espero o máximo. Espero que me tratem bem, do mesmo modo, 360 graus, em todos os momentos da vida. Se não consigo, aí vou embora. Para sempre....Mas o pior mesmo não é a diferença de preço, mas a quebra de confiança. Você espera que uma marca controle as experiências do consumidor em todas as pontas. Que garanta uma experiência boa e homogênea"

Angela Marsiaj no Blue Bus

Mensagens Indecifráveis ?

Homens da era glacial pintaram suas mãos nas cavernas para testemunhar sua existência. Carimbos de terracota foram usados no final do Neolítico para gravar símbolos de posse. Chineses criaram tipos de madeira no século IX para imprimir as sagradas palavras de Buda. A imprensa ocidental nasceu em 1454 com a impressão da Bíblia de Gutemberg. Máquinas de escrever foram inventadas no seculo XIX para padronizar a escrita. O primeiro computador pessoal foi lançado no mercado em 74 para organizar a informação e a Internet ou a world wide web comecou a usar código html em 89 para revolucionar o conhecimento humano. Garotos pixam suas marcas em muros e edifícios das cidades com mensagens completamente indecifráveis.

Joey Reiman, Brighthouse CEO

"If you can change your mind, you can change the world"
"Before you can be creative, you must be courageous. Creativity is the destination, but courage is the journey."
"One way to arrive at a great idea is by letting yourself be slower than everyone else"